We concentrate on timeless pieces in quality fabrics.
Our speciality is helping you curate a wardrobe built with classic, feel-good clothing. We love natural fibres from sustainable sources, and we know you do, too.
Women's fashion boutique based in Dunedin
White by Design has built a reputation on labels that are known for their fabulous fabrics and integrity of design. We stock a variety of hand-picked and exclusive labels, both International and designed and manufactured right here in Dunedin.
Shop with intention and support local.
Exclusive In-house Labels
Our two in-house labels, Suture and Factor, are exclusive to White by Design. A number of one-off pieces as well as NZ made merino wool garments, designed and manufactured right here in Dunedin.
Visit our store
334 George Street, Dunedin Central, Dunedin 9016
Mon – Fri, 10am - 5pm
Sat, 10am - 4pm
Sun, 11am - 3pm
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