Loobie's Story

Loobie’s Story began to unfold with original prints created by our graphic designers and then coloured into beautiful, coordinating hues. Once the prints and palettes were in place, I designed modern bohemian pieces with a free-spirited modern woman in mind, as well as the everyday pieces that underpin any hardworking capsule wardrobe, in the same shades as found in the prints. The idea was to make it easy for women to combine and layer our garments with complementary colour palettes that merge across seasons so they can confidently pull their own look together.